James Southern, co-founder of Front Row Advisory LLC, advises clients on emerging advertising strategy across TV, digital and programmatic. He is particularly familiar with the players in TV ad tech, emerging transaction models, and the application of audience data. James brings a Strategy & Development skillset that includes product strategy, corporate development, and business development. He was previously an executive at Visible World/AudienceXpress (acquired by Comcast), Allant Group (acquired by Acxiom), and Canoe Ventures. James Southern leads the TV Interface Practices (TIP) Initiative the TVB and has been involved with many major organizations managing addressable television and targeted advertising projects. James holds a BSc Engineering from the University of the Witwatersrand in South Africa and lives in New York City.
- ATSC 3.0 Ad Targeting Update: Deployment Timetable and Monetization Potential
- Thursday, October 17 • 3:45 PM - 4:30 PM