Frank Friedman is vice president of consumer engagement for Scripps’ Local Media, where he is responsible for growing Scripps’ portfolio of Local Media brands by bringing a consumer and advertiser lens to local market strategic plans and executions. Friedman has three decades of advertising industry experience, having spent nearly 15 years in executive management positions at the Publicis Groupe of agencies. As president of local investment for Publicis Media in New York, he led the industry charge toward local automation. Prior to that, Friedman led Zenith’s local investment team as executive vice president, stewarding the adoption of comScore in all 140 diary markets. In his time as CEO of ZenithOptimedia Canada, the agency developed the first fully transparent automated trading desk in the country. A native of Portland, Oregon, Friedman got his agency start at Wieden+Kennedy working on Nike. He also has worked client side, with executive media appointments at Louisiana-Pacific and Circuit City. Friedman and his wife live in Cincinnati.