Mitchell Oscar currently holds the position of Director, Advanced Television, a newly created position at U.S. International Media, focusing on the development and deployment of new video applications as they traverse programmatic TV, addressable TV, connected devices and streaming video. His mission is to explore the potential value of these advanced television applications and technologies for the development (ideas and implications) and execution of advertising models and campaigns for USIM clients. Prior to joining USIM, Mitch was EVP, Managing Director of Innovation at MPG; EVP, Carat Digital; and held the position of SVP/Director of Media Futures at Universal McCann. Mr. Oscar is a standing member of industry trade associations and a frequent panelist and speaker at industry events.
- ATSC 3.0 Ad Targeting Update: Deployment Timetable and Monetization Potential
- Thursday, October 17 • 3:45 PM - 4:30 PM