Joan FitzGerald has been at the forefront of advertising industry innovation throughout her career, specializing in advanced targeting, attribution analytics, and solutions that reduce friction in the buy/sell process to deliver more value to brands. Joan is senior vice president advanced TV global partnerships at PremiumMedia360, the leading advertising data automation company, providing seamless data synchronization and data connectivity between ad agencies and media company partners. Joan has held significant business development and product leadership roles, including vice president at TiVo Analytics, where she launched an advanced audience-targeting and media planning platform for national television. As senior vice president at comScore, she pioneered comScore’s first cross platform measurement solution. Joan is a sought-after industry expert, a frequent speaker at industry conferences and published in many trade magazines. Joan was awarded a David Ogilvy Award by Walmart and was awarded a patent on media measurement techniques.
- When Advertising Underwrites Content
- Wednesday, October 16 • 11:00 AM - 11:30 AM