Market Realities in New York - Cross-Platform Competition

NYSBA Digital Leadership Academy  

Date & Time:

Wednesday, October 16 11:00 AM - 12:00 PM
Rick Ducey, Managing Director, BIA Advisory Services will host a top notch panel of experts. Local Radio and TV stations are competing in a market environment where most of the ad spending growth is going to digital platforms. In fact, all the increased ad spending in the Auto category will be digital. Marketers and their agencies are moving aggressively into performance-based, full-funnel ad campaigns that integrate cross-platform ad channels. BIA's forecasts ad spending shifts across local ad platforms and we'll highlight results from New York state markets. In this session, we'll also look at competitive strategies for local stations to tap into ad spending share of wallet.

Speakers:

Rick Ducey
Managing Director
BIA/Kelsey