Noted sales executive Adam Armbruster, Senior Partner Eckstein, Summers, Armbruster & Company (ESA) will host this in depth four hour track designed to help local sellers build effective and immediately usable digital and broadcast skill sets in the five money generating categories. Outcomes expected - upgraded salesperson confidence in presenting to business owners, higher new ad revenue, better client results, and improved client retention and a reduction of churn.
10:00 AM - 12:00 PM - ESA Digital Training (Part One)
Current digital trends by clients. Their immediate needs, their expectations, their objections
Update on ESA Economic Market Trends [National clients and local]
List of recent client questions, and resulting experiences with digital and client perceptions?
Proven ESA Best Practices to sell digital and broadcast
AdverTimingTM..not Advertising. The new principles in digital and broadcast
TriangulationTM – Why this works to build digital client growth results
Tier ZeroTM - Repositioning Broadcast as Digital
Phase SellingTM – How it helps you retain your clients, long term
Closed Loop campaign attribution tips and measurement myths explained