Dynamic Ad Insertion Strategies For Programmers And Service Providers: A Case Study

Connected Media IP 

Date & Time:

Wednesday, October 16 1:00 PM - 1:30 PM
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Globecast and SnifferCat have partnered on a unique set of Dynamic Ad Insertion (DAI) capabilities that have already seen success in the marketplace. In this session the presenters will explore the opportunities, challenges and solutions in implementing DAI solutions from both a service provider and end user perspective and outline how these solutions can increase revenue with lower costs. The panel will examine launch challenges and real-time successes and return-on-investment and discuss the future of DAI technologies and services.


Tim Jackson
SVP, Sales and Marketing, the Americas
Stuart McLean