When Advertising Underwrites Content

Stage 2 

Date & Time:

Wednesday, October 16 11:00 AM - 11:30 AM


N1011: Stage 2

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Open to:


This session explores the race for 2020 ad budgets in the changing scene of advertising. The panel goes beyond broadcasting alone and looks at how the young generation of ad-supported digital properties are competing in a marketplace of network giants. Attendees will enjoy this lively discussion, where leaders from platforms, networks, media buying agencies and content delivery and automation – will give a live report on the state of the race, and what smart companies are doing to monetize their investment.


Gonzalo  Del Fa
GroupM Multicultural
Joan  FitzGerald
SVP Advanced TV Global Partnerships (Moderator)
Rob  Griffin
G5 Futures
Laura B.  McElhinney
Chief Data Officer
Horizon Media
Phil Zepeda
Vice President of Product