How VICE Media Uses API Plus AI Transcription to Automate Their S&P Process

Stage 1 

Date & Time:

Thursday, October 17 12:00 PM - 12:30 PM


N1172: Stage 1

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VICE Media generates 200+ hours of programming annually, much of which contains potentially sensitive material. This creates a large-scale challenge for their Standards & Practices Team, who must scan through every video and mark down every potential infraction for multiple levels of sensitivity, and then load everything into a spreadsheet to facilitate international versioning and localization. Compounding the challenge is the potential for same-day airtimes, which significantly impacts the editorial team’s workflow.

The VICE S&P team was looking for a way to save time, as this created an extremely  labor-intensive manual process. In this session, we’ll explore how helped VICE streamline their workflow by using’s API, AWS Transcribe, and a custom software layer in the middle to both automate and improve the S&P process. In minutes, this process not only generates the spreadsheet for internationalization, but adds frame-accurate comments to, indicating specific moments from the audio transcript. Now, instead of watching every minute of content, the S&P team can simply click on the comment to get to the precise frame where a particular word occurs.

Learn how VICE saves more than 100 eight-hour days each year by leveraging new technologies, such as AI with, to accelerate and modernize their creation and delivery process.

Sponsored by


Max Baehr
Head of Platform
Ted Cost
Media Systems Developer
VICE Media
Dee Wassell
Director, Media Operations
VICE Media

Education Partner / Sponsor:

Sponsored by 578663 - FrameIO Logo