Audio Insights for your Podcast Strategy

Marketplace Theater 

Date & Time:

Thursday, October 17 12:30 PM - 1:00 PM
pass holder ticket icon

Open to:

All 
It's no secret that podcasting is changing the landscape for audio media. With 144 million Americans listening to podcasts monthly, the platform has become a key part of the marketing mix for brands and a viable platform for traditional publishers of news and information to tell their stories in new ways. But with this new proliferation of podcasts, what makes one more successful than another? Diving into key audio insights from ad effectiveness and brand lift studies, Stitcher explores the beyond-the-microphone elements that make for compelling podcasts, with an inside look from the Vox Media Podcast Network on podcasts as a medium to expand their existing news and entertainment products.

Speakers:

Nishat Kurwa
Executive Producer of Audio
Vox Media Studios
Sarah van Mosel
Chief Revenue Officer
Stitcher

Topics: